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Self education is paramount.
Our team has a unique blend of life experiences & theoretical know how. During our creative process we research, apply, learn, & repeat.


four32 MEDIA
Jun 28, 20243 min read
What is Videography and What Can it do for Your Business or Personal Brand?
Videography – it’s storytelling, it’s attention grabbing and holding, and it’s one of the highest art forms, if I may so humbly say.


four32 MEDIA
Jun 27, 20243 min read
What is Photography and What Can it do for Your Business or Personal Brand?
Photography – it’s at the heart of everything that we do.


four32 MEDIA
Jun 19, 20243 min read
What is four32 MEDIA? And Why the Hell Would you Want to Work With us?
Welcome, I’m glad you’ve found us – you’re about to embark on a journey of content creation self-discovery and camera magic.


four32 MEDIA
Jun 13, 20243 min read
AI Sucks and Why Human Creativity Will Always Come out on Top
Trigger warning, today I’m talking AI, and it’s vast arrays of uses in the digital creative space.


four32 MEDIA
Jun 11, 20244 min read
What Should Your Website Have on it? The 3 Keys to a Successful Site
Your website is the landing page for everything that is you.


four32 MEDIA
Jun 10, 20243 min read
What is a Brand Awareness Video? And Why You Should Have one on the Homepage of Your Site
Your brand is the way that the public perceives you and your business.


four32 MEDIA
Jun 6, 20244 min read
The 3 Different Types of Marketing – And Which one to Focus On
A modern day business requires three things to be considered successful.


four32 MEDIA
Jun 4, 20244 min read
The 3 Best Mindset Books of all Time
I’ll preface by saying that your mindset is at the heart of all business successes and failures that you’ll ever have.


four32 MEDIA
Jun 3, 20244 min read
Move the Lever Every Day – Why Little Things Make a Big Difference
Picture this is you will. I’m sitting in a ski chalet at the moment. It’s still dark outside, there’s a fire going in the woodstove.


four32 MEDIA
May 30, 20243 min read
Audience Building – Spread Your Presence Across All Platforms
As human beings, we’re all extremely different – but the modern day man and woman has one commonality – we all watch things online.


four32 MEDIA
May 29, 20243 min read
How to Take Photos for a Construction Company
So, you’re a construction company and you’re growing fast. You want to take it to the next level, and you’ve heard this little rumour...


four32 MEDIA
May 28, 20243 min read
Why Testimonial Videos Matter – And How to Shoot One
A testimonial video is one of the most powerful pieces of content that you can create.


four32 MEDIA
May 27, 20243 min read
Attention is the New Oil – Why Content Creation Should be at the Forefront of your Business Plan
This might come as a bit of a surprise, but there’s a new non-renewable resource that’s now even more valuable than fossil fuels.


four32 MEDIA
May 13, 20243 min read
Product Photography for Beginners – How to Get Great Product Photos on Your Own
This is product photography for beginners, and I’ll lay it out for you in 5 easy to follow steps.


four32 MEDIA
May 9, 20243 min read
Build Your Own Website With Wix – and Why it’s a Great Option
The set-up is super self-explanatory, and they do a great job of making things easy for their users.


four32 MEDIA
May 7, 20243 min read
How to Get More Variety in Your Content – Change it up and Keep Your Audience Engaged
We all crave variety. We all need it, and we all want it.


four32 MEDIA
May 2, 20242 min read
Does it Matter What Your Thumbnail is for an Instagram Video? How to Pick a Good One
Be deliberate about it and choose something appropriate – and don’t use a photo that has nothing to do with the subject matter of the video.


four32 MEDIA
May 1, 20245 min read
How to Film a Podcast Style Video and Why They’re so Great for Socials – Social Media Video Ideas
There’s a reason that they follow you. So, give them what they want – in the form of a podcast style video.


four32 MEDIA
Apr 30, 20243 min read
Should the Lights Be on or off For Architectural Photos?
So, you’re a real estate agent or an architectural designer, or maybe an interior designer. Maybe you’re a contractor or a developer.


four32 MEDIA
Apr 29, 20242 min read
What is a Brand? How to Know Where You Stand in the Public Eye
What is a brand? Is it a symbol? Is it a drawing made into a logo? Is it a feeling or a taste, sight, sound or thought?
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