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What is Photography and What Can it do for Your Business or Personal Brand?

A photo for a blog what photography is and what it can do for your business, taught by Jay Ashcroft of four32 Media, a professional videographer, photographer and marketing specialist who works with businesses in barrie, orillia, muskoka and toronto and the rest of North America


Photography – it’s at the heart of everything that we do. We know it, we love it and we’re confident that having it professionally done for your business or personal brand is always well worth the investment.


We’re photographers first, and filmmakers, digital marketers and writers second. Everything we know and do stems from photography – so you’re in the right place.


So what is photography and what can it do for your business or personal brand?


Photography is the art of freezing time. It allows us to capture moments – and in the language of business – it gives us the power of using honest, in the moment emotions to tell your stories and grow your business.


When we’re thinking about using photography in our marketing strategies, the applications are endless – and the beautiful thing is that it’s custom.


I mean, you can grab some stock imagery and use that on your website – but by that token you run the risk of making your brand feel too corporate and impersonal.


Potential customers and clients want to see the faces of the people that they’re going to be working with – so we help you give that to them.


We use photography for individual social media posts. Photos get put together in a carousel, we throw some copy under them, and then we put these posts on Instagram and Facebook.


This type of use for photography helps to build brand awareness, to educate your audience on what it is that you do, and to build confidence in your customer base that what they see is what they get.


We also use the photos that we take for businesses as Google Business Profile posts. We geo tag the images with specific latitude and longitudinal points as well as tags and alt text passages. Using photos in this way helps with SEO and improves searchability online.


Lastly, we use photography for texture. There’s nothing better than having a plethora of custom images on your website to help tell your story. We use photos as headers on specific pages, or headshots of team members on the about us page.


We put together galleries of the products and services that businesses offer, and take action shots of the team members working at what they do best.


Photography is able to tell a story in just one frame – and it’s a tool we’ll always promote to help businesses with their growth.


By building out a specific strategy using photography, we’re able to use imagery that resonates with audiences and inspires them to take action.


Now, what’s so special about working with four32 on your photography? Well, we’re a tight knit team of artists. I studied studio art in Guelph, with a specialization in black and white film photography – and Jon’s a creative genius who draws inspiration from his past careers as a musician and a writer.


We also depend on a number of other creative collaborators in the industry who bring their own special collection of skillsets to the projects that we do.


We’re able to walk into professional situations, and craft images with an artistic edge. We’re creatives, and we allow the businesses that we work with to package our creativity up into the box that it needs to go into for their needs.


At four32, we listen to our client’s desires, and then we craft custom visual options that work towards accomplishing our agreed upon goals.


If you’re looking for photographers who listen and who want to collaborate, then we may just be the right fit for you and your company. Let’s chat. 


To Your Success,

Jay Ashcroft

four32 MEDIA


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