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What is four32 MEDIA? And Why the Hell Would you Want to Work With us?

Updated: Jul 1

A photo for a blog who four32 MEDIA is and why you should work with them, taught by Jay Ashcroft of four32 Media, a professional videographer, photographer and marketing specialist who works with businesses in barrie, orillia, muskoka and toronto and the rest of North America


Welcome, I’m glad you found us – you’re about to embark on a journey of content creation self-discovery and camera magic. Either that, or you’ll quickly leave and look for your dopamine elsewhere.


Anyways, if you’re still here, congratulations. Your attention span is greater than that of a gnat.




What is four32 MEDIA? And why the hell would you want to work with us?


Well, allow me to introduce myself. My name’s Jay Ashcroft, and I’ve been making things since I was a kid. When people ask me what I do, I generally say that I play with cameras all day.


When I was young, I used to steal my mums camera to take photos, or to make little videos for class projects. I also grew up around those big old VHS cameras. Remember the ones that sat on your shoulder, and you had to look through an eye piece to film?


As I grew up, I got more and more interested in building things – as well as in art. I’ve built bands, I’ve built a university career in studio art, I’ve built houses and cottages and businesses – and now, I use all of my skillsets to help businesses build their core foundations of content creation, so that they can grow exponentially in as short an amount of time as possible.


I work with the very talented Jon Lepp on the regular, and his vast list of accomplishments is something to admire. Jon’s approach is very open and he aims to please. The guy is a creative beast, and I’m so lucky to work with him every day.


Aside from Jon, four32 also leans on about a half a dozen other creatives in the digital space.


So what kind of work do we do? four32 does photography, videography, digital marketing strategy and social media management for small businesses and career professionals. We use a lot of writing and a lot of creative brainstorming to accomplish goals that we deem important.


We’ve also been known to do couple and family photoshoots and a wedding here or there – if someone asks really nicely.


We like getting to know business owners and high level employees so that we can share their stories. Sometimes you don’t always realize it – but the thing that sells products and services is your story.


Consumers attach themselves to narratives that they resonate with – and the more honest you can be in your story, the more likely you are to attract your ideal customers.


We don’t perform cookie cutter approaches to marketing your business. We take what we know, and we apply it directly to your unique stories and sets of circumstances.


This ensures that each and every client that we work with gets a fully custom marketing strategy that suits their needs perfectly.


You know, we’re in the information age now – long gone is the industrial revolution. Meaning, that everyone on the planet (for the most part) has access to all of the knowledge that has ever existed.


This is all thanks to a nifty little tool I like to call the internet.


So – in knowing this, we now see how important it is to have an online presence. Because, let’s face it – if you aren’t portraying yourself as the authority in your industry, someone else is.


The consumer can now get any piece of info about you that they want. four32 is the conduit for the production of that sharable information. Because that’s all that content creation really is, right? We create digestible pieces of information products, in the form of photographs and short films and share them online.


Where oil used to be the most precious resource to mankind, we’ve now seen a shift. The most important non-renewable resource known to man is now attention – because attention is just a by-product of time.


Think about the most highly paid entertainers on the planet. What are they doing? They’re holding consumer’s attention!


Now, I’m not suggesting that we make you into the next Kanye or Beyonce Knowles. But what I am recommending is that we get to work, we get to know you – and we blast your story all over the internet.


We use Instagram, Facebook, YouTube and a few other platforms to share business' messages with the general public. We feel that it’s an important job, and hey – we’re pretty good at it too.    


So – that’s a little bit about us, but what about you? Get in touch today and let’s have a chat – we’re looking forward to working with you.


To Your Success,

Jay Ashcroft

four32 MEDIA  


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