When I started this business, everything I did was for free, and you know what – before that, I worked for free, for my mentor at his studio

There are parts of your marketing strategy which should be streamlined and intentional. You know the bits.

Regardless of the reason you want to create that video or those photos, there should always be a plan behind the creation and distribution.

Throughout the lifespan of a business, this will happen time and time again.

When it comes to digital marketing, it’s always best to form a specific strategy for your efforts, and then to push it even further  than...

The more I learn about and use each platform we have online as a digital content creator, the more I’m able to see them as what they are.

The success and proper operation of a company’s website can be a finicky thing.

If it’s done well, a video is a direct reflection of how you see the world.

When you’re marketing your physical business, a great way to help to push your SEO is to include locations in all of your social media posts

The length of a video always depends on its intention. Where is it going? What is it supposed to do for you?

Time and time again, I feel that I hear the excuse “oh, the algorithm just didn’t pick it up,” or “make sure the algorithm likes it.”

Branding is a subject that comes up time and time again over here, and this specific subject isn’t one to skim past.

Your marketing strategy shouldn’t be considered a one dimensional system. Only rely on conversations and word of mouth, and you run the risk

So, you’ve been thinking about filming yourself to market your business and you’ve been thinking about it for the past 5 years.

Don’t jump to conclusions too quickly here – I’m not suggesting that you go and become a famous podcaster. You have other shit to do.

Now, since I started filming people speaking, I’ve always had this rule – the closer to the first take we can get, the better.

This may be something that was instilled in me when I was working in the construction industry. It’s the difference between success and

In one of my past lives, I was a semi-amateur/semi-professional musician. And you know what? It gave me a real good feel for what’s good

If you’ve been throwing the idea around to hop on the content creation train, and you’ve arrived at this point where you’re ready to hire a

When it comes to digital marketing and content creation for your business, there are a lot of options to sift through, and we can sometimes