The Difference Between Success and Failure – Doing it Even When You Don’t Want to

This may be something that was instilled in me when I was working in the construction industry. It’s the difference between success and failure – doing it even if you don’t want to.

But, doing what? Doing anything – doing the thing that you committed to, for yourself and for your business.

Say you’re working on a construction site and it starts to sprinkle rain. Or maybe the drywall just got here, but we’ve already started moving it in. Do you just stop?

Hell no! What a waste of material. “Yeah, just leave it out in the rain there.” This does not happen.

Do you want to bust ass and get that drywall inside? Not really. Do you need to? Yes, yes you do. So you do it – even when you don’t want to.

Now, flash forward a number of years – I no longer work in construction. However I have carried on with a lot of important lessons from that industry, one of which being to do it even when you don’t want to.

When I broke my leg last spring, I had a lot of recovering to do. After all, I needed to regrow a bone. As I healed, I became interested in my own physicality. I started lifting weights.

Now, I lift weights – regularly – no matter the weather. And you know what? Sometimes I don’t feel like doing it, and I do it anyways.

I recently also took up a writing routine. Every morning I have to write a four32 blog and a Jay Ashcroft blog. Some mornings I just don’t feel like it – and I do it anyways.

Falling back in line with the recovery from the injury to my leg, I’ve rebuilt and repaired my diet. Before the accident I was a vegetarian – and I was withering away, it was killing me. When we learnt that I needed to regrow a bone, Em, my mum and me made a choice to feed me everything that I needed.

And now, I eat the best food on the face of the earth. Beef, bison, chicken, eggs, fish, milk and some greens. I buy all of my food from the farm down the road, and I feel better than I have in my whole life.

However.

Some nights I just don’t feel like cooking for myself, but I do it anyways.

Do you see the trend here?

Now, I have a long way to go regarding fulfilling my ambitions and getting to where I’m heading – and I’ve learnt that the only way to get there is to do the hard things every day, even when you sometimes don’t want to.

Because then on the days when you do want to, you love it – and you’re grateful for the days you stuck with it, because you told yourself you had to – because you expected it of yourself.

Apply this way of thinking to your business. Make a commitment, right now – to do the things that you know you need to do, even when you don’t feel like it.

To Your Success,

Jay Ashcroft,

four32 MEDIA