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Self education is paramount.
Our team has a unique blend of life experiences & theoretical know how. During our creative process we research, apply, learn, & repeat.


How to Film a Podcast Style Video and Why They’re so Great for Socials – Social Media Video Ideas
There’s a reason that they follow you. So, give them what they want – in the form of a podcast style video.

four32 MEDIA
May 1, 20245 min read


Should the Lights Be on or off For Architectural Photos?
So, you’re a real estate agent or an architectural designer, or maybe an interior designer. Maybe you’re a contractor or a developer.

four32 MEDIA
Apr 30, 20243 min read


What is a Brand? How to Know Where You Stand in the Public Eye
What is a brand? Is it a symbol? Is it a drawing made into a logo? Is it a feeling or a taste, sight, sound or thought?

four32 MEDIA
Apr 29, 20242 min read


How to Get More Traction on an Instagram Post – Posting as a Collaborator
I know you’ve heard of tagging other profiles when you’re posting on Instagram, but have you heard of posting as a collaborator?

four32 MEDIA
Apr 25, 20243 min read


How to Put Captions on Your Videos – The Best App and a How to Guide
I’m sure you’ve seen those videos – the ones with the bold and punchy captions flashing across the screen.

four32 MEDIA
Apr 23, 20243 min read


Why Every Business Should Have a YouTube Channel
Attention spans are dwindling and people want more and more, for less and less periods of time.

four32 MEDIA
Apr 22, 20242 min read


How to Grow Organically on Instagram – Share Value, Keep ‘Em Coming Back and Get Social
So how do you grow organically on Instagram? Well, to keep it quite simple – just do the work.

four32 MEDIA
Apr 18, 20244 min read


Quantity vs. Quality – Why Working in Quantity is the Only Way to Make Quality
Quantity vs. quality. It’s an age old argument that will never be settled.

four32 MEDIA
Apr 16, 20244 min read


Shoot Photos with Posting in Mind – How to Get The Most Out of Your Content as a Construction Company
I’m going to share my thoughts on how to shoot photos with posting in mind, so that you can get the most out of your content.
Jon Lepp
Apr 15, 20243 min read


The Art of Truth – How to Find Yours, and Then Package it up for The Public
The art of truth is something that's sculpted over time, and it hits you when you least expect it.

four32 MEDIA
Apr 11, 20243 min read


The Art of Being Authentic – How to Attract Your Ideal Client
The art of being authentic. Sometimes it can feel like a lost one.

four32 MEDIA
Apr 10, 20243 min read


How Often to Post on Social Media – The Value of Daily Posting
As we move deeper and deeper into the information age, we’re developing a new form of value, and new structures are replacing the old.

four32 MEDIA
Apr 4, 20243 min read


The Long Form Process Video – The Best Piece of Marketing for a Contractor
If you’re a contractor or you work for a construction company, then this is for you. If you aren’t – then I’ll see you on the next one.

four32 MEDIA
Apr 2, 20243 min read


Content Strategies vs. One Off Videos – Why The Difference Matters and What to Consider
So, you’re a growing business and you’re gaining some momentum locally. You’ve had a number of creative agencies approach you now, asking if

four32 MEDIA
Mar 29, 20243 min read


Geotagging – What it is and Why Every Local Physical Business Should Do it.
So, first of all – what is geotagging? Well, before I dive into that – I need to explain metadata.

Four32 Media
Mar 28, 20243 min read


What is Copywriting? How to Write Better Descriptions For Your Social Media Posts
Write from the heart, and don’t simply write what you think others want to hear.

four32 MEDIA
Mar 27, 20243 min read


The Best Photo Editing Software on Your Phone – A Brief Overview of The Lightroom App
Alright, so you snapped a pretty good photo on your phone, but you want to touch it up a little bit and make it a little extra special.

four32 MEDIA
Mar 26, 20243 min read


Content is Not King – Challenging an Industry Wide Cliché
Uh oh, I may be blowing the lid off of something that shouldn’t have been touched. But I’m going to press forward anyway – like a...

Four32 Media
Mar 14, 20244 min read


Habit Hacking: Creating Social Media Habits For Your Business – Filming Yourself and Making the Routine Stick
If you’re anything like me, you start something new – stick to it for a while – I dunno, maybe a week or two – and then ditch it.

four32 MEDIA
Mar 13, 20245 min read


Should I Film Myself for Social Media? The Top 5 Benefits of Filming Yourself For Your Small Business or Brand
So, as of late, you may be contemplating "should I be filming myself for social media?" Filming yourself for your business or personal...

four32 MEDIA
Mar 8, 20245 min read
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