top of page
  • Writer's picturefour32 MEDIA

Content Strategies vs. One Off Videos – Why The Difference Matters and What to Consider

Updated: Apr 4

A photo for a blog about content strategies vs. one-off videos, taught by a professional videographer and photographer who works with businesses in barrie, orillia, muskoka and toronto and the rest of North America

So, you’re a growing business and you’re gaining some momentum locally. You’ve had a number of creative agencies approach you now, asking if you’d like to do a project with them.


You want to, you really do – you’re just having a hard time understanding your options, as well as the benefits of each type of agreement they offer.


Well, here you are! I’m going to take a deep dive into the two main types of project options you can find yourself with if you’re going to be working with a videographer. We’re talking content strategies vs. one off videos.


Generally, if you’ve never had a professional create content for you, then I would certainly start with a one off video. There’s more to making a video then the guy or gal just showing up and shooting it – and I’d recommending easing into the process.


Making a video for your business will cost you and your employees a bit of time from their normal day to day operations. Now this isn’t a bad thing – it’s a wise investment for you to make regarding your marketing efforts.


It’s also a great change of pace for you and your employees. These kinds of activities can really raise morale.


A one off video can fit into one of many niches, including brand awareness videos, recruitment videos, educational videos, sales landing page videos, thank you videos, live event videos, internal training videos, process videos and the list goes on.


If you’re doing a one off video, the videographer should be creating it for a very specific end result in mind.


Now, maybe you’re in a position where you have a few pieces of professional content under your belt and you’re wanting to take it to the next level. This is where long term general service agreements can come into play.


You’d be wise to make this move, and it’s going to eventually pay for itself. Some of the benefits include the fostering of a relationship with a creator, who gets to know you and makes custom regular content for your business or personal brand.


Also, you’ll save a lot in the long run. Generally, you get more value for paying a monthly retainer as opposed to doing one off projects.


Lastly, as you know – everything is online. The more content you’re pushing out there, the more business growth you’ll experience. Doesn’t it sound great to have someone regularly documenting your business so you can just focus on the work?


Now, when you’re deciding what type of agreement to come to, you’ll want to look for the following line items:


Timeline details (4 months, 6 months, 1 year)

Pricing (Payment structure, ie. monthly, quarterly, yearly?)

Deliverables (How many shoots per month? How many pieces of content created? If they’re running your socials – how many posts per week?)

Content ownership (Who owns the content created? Is it one party with the other granted usage of the content, or is ownership shared 50/50?)


Once you’ve dialed in these minor details, then just commit and roll with it! Modern day content creators are audible and visual storytellers who are capable of bringing your business to life.


We’re able to get to know our clients, and share their unique stances with wider audiences, to foster more trust from customers and to grow their companies.


If you’ve been shopping around, and you’re still looking for a content creation company to work with for the long run – four32 would love to have your consideration. Reach out today if you’d like to chat.


To Your Success,

Jay Ashcroft

four32 MEDIA 


bottom of page