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Self education is paramount.
Our team has a unique blend of life experiences & theoretical know how. During our creative process we research, apply, learn, & repeat.


Shoot Photos with Posting in Mind – How to Get The Most Out of Your Content as a Construction Company
I’m going to share my thoughts on how to shoot photos with posting in mind, so that you can get the most out of your content.
Jon Lepp
Apr 15, 20243 min read


The Art of Truth – How to Find Yours, and Then Package it up for The Public
The art of truth is something that's sculpted over time, and it hits you when you least expect it.

four32 MEDIA
Apr 11, 20243 min read


The Art of Being Authentic – How to Attract Your Ideal Client
The art of being authentic. Sometimes it can feel like a lost one.

four32 MEDIA
Apr 10, 20243 min read


How Often to Post on Social Media – The Value of Daily Posting
As we move deeper and deeper into the information age, we’re developing a new form of value, and new structures are replacing the old.

four32 MEDIA
Apr 4, 20243 min read


The Long Form Process Video – The Best Piece of Marketing for a Contractor
If you’re a contractor or you work for a construction company, then this is for you. If you aren’t – then I’ll see you on the next one.

four32 MEDIA
Apr 2, 20243 min read


Content Strategies vs. One Off Videos – Why The Difference Matters and What to Consider
So, you’re a growing business and you’re gaining some momentum locally. You’ve had a number of creative agencies approach you now, asking if

four32 MEDIA
Mar 29, 20243 min read


Geotagging – What it is and Why Every Local Physical Business Should Do it.
So, first of all – what is geotagging? Well, before I dive into that – I need to explain metadata.

Four32 Media
Mar 28, 20243 min read


What is Copywriting? How to Write Better Descriptions For Your Social Media Posts
Write from the heart, and don’t simply write what you think others want to hear.

four32 MEDIA
Mar 27, 20243 min read


The Best Photo Editing Software on Your Phone – A Brief Overview of The Lightroom App
Alright, so you snapped a pretty good photo on your phone, but you want to touch it up a little bit and make it a little extra special.

four32 MEDIA
Mar 26, 20243 min read


Content is Not King – Challenging an Industry Wide Cliché
Uh oh, I may be blowing the lid off of something that shouldn’t have been touched. But I’m going to press forward anyway – like a...

Four32 Media
Mar 14, 20244 min read


Habit Hacking: Creating Social Media Habits For Your Business – Filming Yourself and Making the Routine Stick
If you’re anything like me, you start something new – stick to it for a while – I dunno, maybe a week or two – and then ditch it.

four32 MEDIA
Mar 13, 20245 min read


Should I Film Myself for Social Media? The Top 5 Benefits of Filming Yourself For Your Small Business or Brand
So, as of late, you may be contemplating "should I be filming myself for social media?" Filming yourself for your business or personal...

four32 MEDIA
Mar 8, 20245 min read


Should I Write a Blog? The Benefits of Blogs and How to Write Them
Should you start writing blogs? The short answer is yes – you should definitely have a blog on your website. The long answer is also yes...

four32 MEDIA
Feb 28, 20243 min read


How To Run a Successful Facebook Ad Campaign – And which Physical Businesses Should Use Them
Oh, the wonderful world of Facebook Ads. Should you run one? Should you not? Let’s take a deep dive. So, there are two different types of...

four32 MEDIA
Feb 8, 20245 min read


How to Create an Effective Content Schedule for Streamlined Productivity
So, I’m sure you’ve seen these profiles before – they’re posting every single day. Sometimes multiple times per day – and you wonder to...

four32 MEDIA
Feb 6, 20243 min read


Brand Videos – What Are They and Why Are They Important?
When it comes to your business, brand truly is everything – it’s how you’re depicted in the public eye. And what’s further and even more...

four32 MEDIA
Feb 2, 20243 min read


How to Come Up with a Business Name. What’s With the Name? A Brief Overview on the 432 in four32 MEDIA
432. What’s with that? What kind of name it that? Is it four three two? Like a countdown or something? You know, “Four… Three… Two…...

four32 MEDIA
Jan 29, 20243 min read


What Kind of Videos Should I Make For My Business? A Deep Dive into Educational Videos
If you’re sitting there, racking your brain, “Gah! I know I need to make videos, I just don’t know what kind to make! What kind of videos...

four32 MEDIA
Jan 27, 20242 min read


What is a Story? Get to Know Yours, How to Tell it – and Why it Matters
Stories are everything – As Lisa Cron writes, “Story, as it turns out, was crucial to our evolution – more so than opposable thumbs....

four32 MEDIA
Jan 23, 20243 min read


Lighting 101 for Videos. The difference Between Hard and Soft Light, and How to Get a Great Lighting Setup for Under $100
I’m going to go ahead and use a cliché phrase I’m sure you’ve heard a million times before. Lighting is everything. Sorry to have to...

four32 MEDIA
Jan 15, 20244 min read
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