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How to Create an Effective Content Schedule for Streamlined Productivity

A photo for a blog on why businesses need to make content calendars taught by a professional videographer and photographer who works with businesses in barrie, orillia, muskoka and toronto and the rest of North America

So, I’m sure you’ve seen these profiles before – they’re posting every single day. Sometimes multiple times per day – and you wonder to yourself… “How the Hell do they do it? WHERE do they find the time?”


And they aren’t just half assed posts either. The imagery selection is great, the copy is on point and the hashtags are all super descriptive.


Well, these folks are doing content schedules, and I think that you should be doing it too.


So as of right now, I’m throwing together a new collection of content for posting, organizing it into individual folders and I’ll soon be sending it over to Jon for further organization, copywriting – hash tagging and eventually posting.


So far, I have 51 individual posts and that number is still climbing. These are all pieces of content that have been created over the past year or so – and they’re now being put together as a big push to market for new business opportunities.


As we put up these posts that aren’t time sensitive, we’ll also use our stories as live and up to date posts.


Treating our marketing efforts in this way really helps us to streamline the process of content sharing, and it aligns our marketing messages with consistency and reliability in mind.


So, how do you make a content schedule of your own? Easy. Follow the steps below, and you’ll effectively lower your stress levels and free up more and more time as you cross these tasks off your list.

This is how to create an effective content schedule for streamlined productivity.


1.    Start a New Folder on your desktop called “Social Posting”. Within that folder, create a sub folder titled “01Dec02”, or whatever date it is when you start the schedule. You’re going to schedule out 20 posts in this folder, by making 20 sub, sub folders. Title them “01, 02, 03, 04, etc…” Each of these folders represents a post. Once you have all of them made, you’re going to fill ‘em up with content. Really try to stretch your content out. Put 2 or 3 photos together that are similar for carousels, and put individual videos in folders for reels.


2.    Next you’re going to do your copywriting. Open up a new Google Doc and get started. Give the document the same title as what your content folder is called, and then write for all 20 posts. Write from the heart and make sure to sprinkle in a call to action here or there.


3.    Do some research and create a list of hashtags that suit your business. Keep this list at the bottom of the document and use the hashtags that fit each post. Drop them in under the copy and away you go. Aim for 10-11 specific and niche hashtags.


4.    Now, post those posts or schedule them. You decide now what you’d like to do. You can either post these manually, or schedule them using the Facebook Business Suite or a 3rd party scheduling software. Your choice! Mess around with all 3 methods and see what fits your lifestyle the best.


And that’s all there is to it! By creating content schedules, you’ll help to keep your marketing efforts more organized and streamlined. This will help to narrow down the messages you share with your audience across all platforms, as well as free up some space in your mind to focus on what’s really important – doing your work.


If this all sounds like a little too much and you could use a hand, reach out for a chat. four32 MEDIA works with small businesses in Toronto, Barrie, Orillia and Muskoka to help them reach their business growth goals.


To Your Success,

Jay Ashcroft

four32 MEDIA


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