Case Study: FamFun Cabin Rentals
Every business has its own particularities when it comes to appealing to a specific target market.
Characteristics such as demographics, age range, geography, interests and values, just to name a few, all play a significant role when choosing marketing strategies for your business.
This is why there doesn’t exist a cookie cutter method when it comes to developing a marketing plan.
So when FamFun Cabin Rentals approached us looking for help with content creation with their business, we came up with a custom solution that fit their individual needs.
What Did They Need?
Being a young cabin rental business in the beautiful Niagara Region, they had a lot to offer when it came to location and amenities.
In previous years, they had booked up solid during the peak summer season but needed help with securing bookings in their spring and fall off-season periods.
They also had a finite amount of cabin rental space available; however, they had merch, wellness kits and rental gear to make additional sales.
We decided that social media management, content creation, a website blog and email marketing would be great tools for their business.
Executing the Plan
To create content to reach potential customers, we did a series of photo and video shoots on-location during the off-season the peak season.
We wanted to make sure that our content would appeal to young families who were looking to create memories that would last.
We posted content like this during the spring off-season and had a positive response from young families looking for a place to get away from the grind of work.
We held contests to increase engagement and to give new/old followers serious value - we were able to attract new people to their social media pages.
We made sure to highlight the water park and other fantastic amenities available to guests in order to show off the fun, family-friendly atmosphere.
Insights
During the peak season, we saw huge increases in reach on their Facebook and Instagram platforms.
Increasing your reach on social media is essential for attracting new leads with the ultimate goal of converting them into paying customers.
We created a monthly newsletter that we delivered to their previous customers by using email marketing to market their cabin availability and current promotions.
This strategy was effective at bringing people they had already converted into customers directly to their website:
Our social media, content creation and email marketing strategies were successful and we’re excited to continue building on them in 2023.
How Can We Help?
When you work with four32 MEDIA, we develop custom strategies that are specific to your needs as a business.
Analytics are an important tool for the success of marketing - we see what’s working and what isn’t and then adapt our strategies accordingly.
We never take a strategy at face value.
Are you ready to take your business to new heights with marketing strategies that work?
We provide strategic video packages, social media management, brand awareness videos, headshots and commercial photography services.
If you're interested in having a conversation about how to grow your business, we'd love to hear from you.