The Importance of Documentation in the Construction Industry
The 3 Staples of Delivery
Converting leads into paying customers can be an arduous task when you’re already having to put so much of your focus into the service that you’re providing.
But it’s no great mystery, in 2022, that marketing is an essential part of expanding your operations and finding new customers.
Maximizing the potential of your Social Media Platforms, Google Business Profile and Website are foundational when it comes to marketing your business with success.
Using these 3 staples of delivery wisely will help make your business stand out in the crowd of competition in your geographic region.
Documenting the Whole Process
Documenting the process from start to finish with photography and videography, that you post on your social media platforms, Google Business Profile and website, is an effective approach for marketing your business.
By posting photos and videos from all stages of the process, your previous customers and potential customers will get a better idea of the product and brand they’re buying.
If you have a business but no way for your customers to see what product or services you provide, do you even exist?
Forbes contributor, John Ellett, wrote that the research “showed that 82% of smartphone users consults their phones on purchases they are about to make in-store and 45% read reviews before making a purchase.”
By posting strong visual content with strategic copywriting on your social media platforms, we can bring potential and existing customers to research further into your products/services on your website.
Instagram posts and stories that encourage engagement, expand your reach and keep people wanting to learn more about your business is essential.
Facebook is a useful platform for posting videos and photo galleries, for sharing articles to help develop trust with your target market and for developing ad campaigns with specific goals in mind.
Google Business Profile
It’s essential that you’re registered on Google so that your business shows up in the Search and on Maps.
Posting updates and new photos daily or at the very least weekly will make a big difference when it comes to your business populating on Google when people are searching for a related product or service.
Being strategic with the metadata inserted in your photos and the keywords in your copywriting will further help your business rank well.
Seeking out and responding to Google Reviews will strengthen your brand and perceived credibility when customers are researching further into your business.
Are websites still important in 2022, heading into 2023? Yes.
Having a website that looks professional, is easy to navigate and clear in its message is still key when it comes to marketing your business in 2023.
When your site is regularly updated with new photos, videos and a blog with strategic copy and keywording, you’ll find that your SEO efforts are effective in attracting prospective customers.
A website will lend to your perceived credibility and in the development of your overall brand.
How Can We Help?
We’ve been able to elevate the marketing for businesses in the construction industry.
We do it by creating high quality content and delivering it across the 3 staples of delivery, social media, Google Business Profile and your website.
Are you ready to take your business to new heights with marketing strategies that work?
We provide strategic video packages, social media management, brand awareness videos, headshots and commercial photography services.
If you're interested in having a conversation about how to grow your business, we'd love to hear from you.