Writing Blogs as a Form of Self-Education – Never Stop

An interesting thing has been happening lately, with my general and average conversations – mostly with clients or potential clients.

Every useful piece of information about what I do is live and on demand. I can access everything I need at the drop of a hat, because I write about it every single morning.

I post what I write as blogs regularly, proofreading what I write upon posting.

And what’s further still, I film videos of the blogs – doing as many takes as I need in order to have my words portrayed in the best light possible.

You see, what began as a simple marketing idea has become so much more. And even if no one ever sees these blogs, and even if they don't end up doing that much for my SEO – their power is even more potent than I ever could have imagined.

All this time, while I’ve been doing this for a very practical purpose, what I’ve really been doing is writing blogs as a form of self-education.

Yeah, sure – there’s been mornings where I don’t feel like doing it at all – but I still do. I do because I told myself I would. I didn’t make a rule for how long I had to carry this on, but I did say that I had to do it every morning.

Now, in doing so – I have my best shot at explaining to potential new clients what it is that I do, and what’s further – I can do the best job imaginable for present clients. This is huge, and it’s become a massive differentiator in the way I do business, as well as my confidence levels in my craft.

If you’ve been following along, you’ll know that I write about everything in my industry. I write about photography, videography, platform specific stuff, websites, SEO, writing itself, business mindset hacks, my business story and so on.

In writing about all of these topics – which are essentially talking points in sales meetings or strategy consultations – I live and breathe my industry. I know everything there is to know about it, because every morning I force myself to excavate my memory for bits of knowledge to write about.

It allows me to not only become well versed in what I already know, but it also pokes holes in the mental constructs that I’ve built over time – it exposes my weaknesses and informs me of what I need to work on.

Maybe I thought I knew more about a certain topic that I actually do. Writing has forced me to face those instances with a calm confidence that allows me to seek out the missing information and fill in the blanks.

Writing blogs every morning has made me a more well-versed, knowledgeable, confident and happy business owner. It has helped me to fall even more in love with what I get to do every day.

It helps me to have gratitude for what I do, and to know exactly who needs some of the services I can provide.

Every business owner should do this, to some degree. Every morning, non-negotiable. It’s a habit that I’m so glad has stuck up to this point, and I think you have a lot to uncover in your psyche.

So write, and share your writing with whoever is running your website. Have them share what you write as a blog, and read back over what you’ve created – enjoy the benefits of educating yourself.

If you need some tips and tricks in this realm, I’m always happy to help.

To Your Success,

Jay Ashcroft

four32 MEDIA