Marketing Strategies and Content Creation
Case Study: Call Kevin
Nearly a year ago, Niagara based Mortgage Broker Kevin Ashcroft approached Four32 Media looking for help marketing his business, Call Kevin.
We came up with a content creation strategy tailored to his needs and budget that could help put him in a better position to get more clients in 2022.
Not only did Kevin need to improve his existing website and marketing materials, but he also needed to personalize his brand to help create trust with his clients.
We went over our options together and decided that his business could benefit from website development, photography, videography and copywriting services.
Kevin needed a website with relevant images, videos and copywriting to help showcase the services he offered, and most importantly, the kind of person and working professional that he is.
We brought Kevin into the Four32 Media studio, located in the Niagara Region, and did a series of video/photo shoots to create content for his website.
We updated Kevin’s headshots, developed a series of explanatory, yet personal feeling videos and then we came up with a mock design for his website so he could get a sense of our vision.
After the website was built and approved by Kevin, we started a monthly blog to improve his website’s search engine optimization (SEO).
At the beginning of each month, we posted a new blog entry and the results were staggering!
We collaborated with Kev to choose topics that would answer potential questions that clients might have.
Then we used strategic keywords and headlines in our articles that were search friendly in Google and this method worked out well for us.
We’ve been experiencing significant spikes in unique visitors and pageviews on Kevin’s website at the beginning of the month after we posted his latest blog. This means that more people are learning about Kevin’s business, his services and his brand each time that we post.
Monthly blogs also help with long term passive SEO too - if people search on Google for topics that we’ve covered in past blogs, Kevin’s website will still populate in the search months after posting.
How We Can Help
Are you getting the returns you want with your marketing?
With so much already on our plates as business owners, it can be difficult to find the time to market our business properly.
We know we need social media marketing and content creation, but we might not have the time or resources to make it happen at the level it should.
Finding the right company with skill and experience in content creation/social media management and marketing can make all the difference.
We provide strategic video packages, social media management, brand awareness videos, headshots and commercial photography services.
If you're interested in having a conversation about how to grow your business, we'd love to hear from you.